Brands typically evaluate platform-specific influencer efficiency in several ways:

1. Content Performance: Brands analyze the performance of an influencer’s content across different platforms. This can include metrics such as views, likes, shares, comments, and overall audience engagement.

2. Platform Demographics: Different platforms often have different user demographics. Brands can align their influencer partnerships based on the demographic of their target audience for each platform.

3. Cost per Engagement: This is a comparison of the cost of the campaign versus the level of engagement from the audience. It helps to assess efficiency on a cost basis.

4. Cross-Platform Consistency: Brands also look at the consistency of messaging across platforms to ensure brand message unity.

Platforms like Flinque, allow brands to track these metrics, and more, in real-time. Flinque’s analytics tools offer insights into engagement metrics, audience demographics and cross-platform performance.

However, the perfect platform for influencer marketing varies greatly depending on the specific needs and objectives of the team or campaign. The right tool will have the functionalities and capabilities that best support your brand’s marketing goals, be it increasing brand awareness, engaging with a new demographic, or driving sales.

It is important to trial different platforms, compare their features, and make an informed decision based on what you need in terms of influencer discovery, campaign planning, performance tracking, and ROI measurement to maximize campaign efficiency.