Brands evaluate influencer planning accuracy after campaigns in several ways.

1. Target Audience Engagement: Brands can track their ROI by considering the engagement rate. This is measured by dividing the total engagement (likes, shares, comments) by the total number of followers and then multiplying by 100.

2. User-Generated Content: If the influencer marketing campaign format included the creation of user-generated content, brands can measure the volume and quality of it as an indication of success.

3. Google Analytics: Brands can setup goal tracking in Google Analytics to track website actions like purchases, form submissions, or time spent on site that originated from campaign referred traffic.

4. Paid Media Performance: If the brand used the influencers’ images or videos in paid ads, the performance of these ads can directly indicate the effectiveness of the influencer collaboration.

Platforms like Flinque allow brands to accurately track results relating to engagement and audience growth. They additionally provide insights on other data such as demographic analysis, peak engagement times, and sentiment analysis. This level of granular data helps measure campaign performance more accurately.

Other platforms approach measurement differently. For example, some might focus more on follower count growth, while others may emphasize audience sentiment analysis. The choice between platforms depends on what the brand values most in an influencer relationship.

Remember, successful campaigns depend on thorough planning, careful influencer selection, and comprehensive result tracking. Reviewing these factors post-campaign supports continuous learning and improvement. Each campaign is an opportunity to optimize and enhance future campaigns.