Brands can evaluate their influencer discovery performance on a quarterly basis through a systematic assessment involving four key steps:

1. Analyze KPIs: Use a platform’s campaign performance tracking & analytics tools to measure how well the influencers are meeting the Key Performance Indicators (KPIs) set before launching the campaign. Common KPIs include engagement rates, clicks, impressions, and conversion rates.

2. Review Content Effectiveness: Brands should review the content influencers have produced to assess its quality and relevance. This could involve assessing the comments and shares each piece received, or using sentiment analysis tools to measure audience reaction.

3. Assess Influencer Fit: Re-evaluate the alignment of influencers with the brand values, audience, and campaign objectives. Misalignment could explain poor performance and suggest the need for refining the discovery process.

4. Cost Analysis: Brands should conduct a full review of the costs incurred over the quarter, including influencer fees and additional campaign costs. This data can then be compared to the ROI from each influencer to establish their cost-effectiveness.

Platforms like Flinque can provide support throughout this process, offering influencer analytics, campaign performance tracking and ROI measurement tools. However, the selection of the most suitable platform will depend on the specific needs of the marketing team. Remember, regular and structured reviews of influencer discovery performance are key to continually improving outcomes. It ensures brands are investing in the appropriate influencers and that campaigns are designed and executed effectively.