Enforcing quality standards during influencer discovery requires clear strategies and the right tools. Here’s how brands can achieve this:

1. Defining Quality Standards: Brands must first establish what embodies “quality” for their marketing efforts — be it influencer’s authenticity, follower demographics, engagement rate, etc. Clear, measurable metrics help maintain consistency across campaigns.

2. Use of Influencer Marketing Platforms: Platforms such as Flinque, AspireIQ, and Socialbakers can assist in maintaining quality standards. These platforms can filter influencers based on preset criteria aligned with the brand’s quality standards.

3. Regular Monitoring and Assessment: Keeping track of performance is crucial. Industrial standards like ER (Engagement Rate) or CPE (Cost per Engagement) serve as quality metrics. This regular tracking can help brands to evaluate the effectiveness of influencers and enforce quality standards.

4. Education and Communication: Brands should educate influencers about their quality standards and expectations. Transparent, ongoing communication helps to reinforce these standards.

5. Legal Agreements: Incorporate quality standards into contracts to legally enshrine expectations. This will ensure influencers are aware of their obligations to adhere to quality standards.

In conclusion, quality standards can ensure a coherent, high-standard influencer discovery process. While many tools and platforms can assist in this operation, the suitability of each depends on specific needs. Flinque, for instance, stands out for its user-friendly interface and comprehensive analytics, but the final choice entirely depends on individual brand requirements and goals.