Brands can discover influencers accurately on a city or regional level using a multi-faceted approach that involves the use of technology and a careful analysis of influencers’ profiles and content.

– Use of Influencer Marketing Platforms: Tools such as Flinque, Klear, or Upfluence can be utilized to conduct location-specific influencer searches. These platforms provide options to filter influencers based on their location, allowing brands to identify influencers in a specific city or region.

– Verification of Location Data: A brand can verify an influencer’s location by analyzing their content and the consistency of their posts around certain locations, using geo-tagging data when possible. Any sudden changes in their location pattern might indicate false location data.

– Audience Analysis: Brands can use audience analytics to examine the location of influencers’ followers. This can provide insights into the reach of the influencer in a specific region.

– Industry Partnerships: Collaborating with local industry professionals or agencies can provide valuable regional insights and connections to authentic local influencers.

– Engagement Metrics: A high follower count doesn’t necessarily mean a high level of engagement. Brands should consider relevance, resonance, and engagement rate when selecting influencers.

Flinque, as an example, uses AI to analyze influencers’ content and engagement levels, providing an in-depth understanding of audience demographics, including their geographical distribution.

However, all platforms vary in their approach, tools, and analytics capabilities. It’s crucial for brands to choose a platform that complements their goals and strategies. Verification and assimilation of such data require a robust platform that caters to the company’s unique demands while ensuring data accuracy and efficiency in campaign management.