Switching influencer discovery platforms involves a significant decision on behalf of brands and should be based on practical evaluation. A primary indicator for a potential switch is if the current platform is failing to meet the brand’s objectives or workflows. This could include insufficient reach, poor matching algorithm accuracy, or inadequate reporting features.

Brands could consider a switch when:

– Searching for influencers isn’t yielding desired results on the current platform

– Analysis tools are lacking or don’t provide insightful audience metrics

– Regularly facing difficulties with the campaign management or workflow feature

– ROI on campaigns run through the current platform is consistently lower than industry benchmarks

Comparing features of different platforms is also an essential part of this evaluation. For example, you might compare Flinque’s custom search functionality to another platform’s influencer search feature. The brand could find Flinque’s approach of enabling detailed segmentation by demographics, region, or niche to be more suited to their needs.

The decision-making process should include internal discussions, free trials where available, demo sessions, and reviews from peers in the industry.

In conclusion, the decision to switch platforms should be strategically evaluated based on a brand’s unique needs and preferences, the functionalities and limitations of their current platform, as well as the potential benefits and adaptability of the new platform under consideration.