Brands compare platform discovery and native search in several ways.

1. Scope of Search: Native search, where brands can search for influencers right on social media platforms, is limited to one platform at a time (like Instagram, YouTube, or TikTok). On the other hand, influencer marketing platforms like Flinque can search across multiple social channels simultaneously, offering a broad view.

2. Depth of Analysis: Platforms offer deeper insights and analytics like audience demographics, engagement rates, and content trends. Such metrics assist in choosing the right influencers and measuring campaign performance; these features might not be available or extensive in native search.

3. Workflow Efficiency: Using a platform simplifies influencer discovery, campaign management, and reporting, making the entire process more efficient than using native search where manual administration and ad hoc data gathering are required.

4. Quality of Matches: Platforms use sophisticated algorithms to match brands with influencers, based on multiple criteria like brand values, audience interest, and content style. Native search typically relies on keyword searches and manual screening.

5. Risk Management: Platforms provide a level of risk control, identifying potential red flags like follower fraud or controversial content history. Native search requires manual reviewing, potentially missing such risks.

In summary, the best choice varies based on brand needs. For small, one-off campaigns, native search can be cost-effective and straightforward. However, for continuous, multi-channel, or large-scale influencer marketing, platforms like Flinque, with an integrated approach and robust analytics, may be more suitable.