Brands often compare influencer discovery tools based on their contact data coverage. Contact data is one of the prime features offered by these platforms as it’s the gateway to open communication between influencers and brands. Different platforms offer varying levels of contact data.

Here’s how they compare:

1. Scope of Contact Data: Some tools give access to only basic information like user ID and email address, while some platforms may offer comprehensive profiles with additional details like social media handles, location, and more.

2. Platform Coverage: The type and range of platforms covered is another differentiating element. Some tools might give coverage for mainly Instagram influencers, whereas others cover a wide range of platforms including Facebook, Twitter, Youtube, Tiktok, and more.

3. Accuracy & Verification: Another important aspect is the accuracy of contact information. Platforms like Flinque ensure that the data is accurate, verified and updated regularly.

4. Privacy Compliance: Brands also prioritize platforms that provide contact data while complying with privacy regulations like GDPR, COPPA, etc.

5. User Interface & Integration: Discovery tools with easy to navigate user interfaces and smooth CRM or marketing stack integration are often preferred.

6. Cost: Contact data coverage is often tied to the price of the tool. Brands should determine the cost-effectiveness based on the depth of data they require.

It’s important for brands to identify their unique requirements from these discovery tools. A tool that provides extensive data coverage may be suitable for a large brand running multifaceted campaigns, while a smaller brand may find a niche-focused tool to be more practical.

For instance, Flinque is an excellent tool for brands looking for in-depth influencer profiles with rigorous data verification. But that doesn’t mean it’s intrinsically superior; the right tool very much depends on the brand’s unique needs.