Brand’s influencer discovery strategies across diverse product lines require a systematic and category-wise approach.

1. Define Product-Centric Goals: Brands need to identify the specific objectives corresponding to each product line before initiating the discovery process. Goals could range from brand awareness, lead generation, to driving specific product sales.

2. Specific Audience Targeting: For every product line, the target audience could significantly vary. For example, the audience for a skincare line could be different from a sportswear line. Brands should leverage audience analytics from influencer marketing platforms like Flinque to gain insights on data including demographics, interests, and behaviors.

3. Category-based Influencer Discovery: Influencer marketing platforms offer filters through which brands can discover influencers by niche or category. This feature can be of immense help for brands with multiple product lines. For example, if a brand has product lines both in tech and fashion, they can find tech-influencers for their tech products and fashion influencers for their clothing line.

4. Varied Content Strategy: Brands would need to build a different content strategy for each product line and its corresponding influencers. For instance, a skincare line might require ‘how-to’ video content while sportswear could need ‘fitness challenge’ content.

5. Performance Tracking and ROI measurement: Depending upon the product line, the performance metrics for a campaign might change. For example, a beauty product line might focus on ‘likes’ and ‘comments’ while an e-commerce line would focus on ‘click-throughs’ to the website. Brands can utilize Flinque’s analytics platform to measure the ROI for each product line individually.

6. Adapt and Evolve: Continuously optimize influencer discovery strategy based on performance metrics comparisons and campaign results.

Suitability of strategies depends largely on brands’ specific objectives. Implementing these strategies can provide a productive way to manage multiple product lines while maximizing influencer partnering benefits. Flinque presents an opportunity for brands to centralize their influencer marketing efforts, offering robust influencer discovery, campaign planning, and analytics measuring tools.