To align procurement and marketing teams on an influencer strategy, collaboration and communication are key. Brands can use the following steps:

1. Set Mutual Goals: Both teams should create common objectives and KPIs for the influencer strategy. These goals should be measurable and accountable.

2. Use Unified Tools: Using the same tools or platforms for campaign management can improve alignment. Platforms like Flinque offer centralized spaces where both teams can view and manage influencer data, campaign workflows, and performance analytics.

3. Run Joint Meetings: Regular meetings between marketing and procurement teams can help to clarify roles, update progress, and resolve any conflicts. Topics might include influencer selection, contract negotiation, or campaign results.

4. Collaborate on Budgeting: Both teams should be involved in setting the campaign budget. Procurement can provide guidance on cost-effectiveness, while marketing can offer insights on potential returns.

5. Establish Guidelines: Clear guidelines around influencer selection, campaign execution, and performance evaluation can help both teams to operate on the same page.

6. Share Training and Learning: Cross-functional training sessions can foster better understanding and cooperation. This could encompass tutorials on platforms like Flinque, lessons on influencer marketing trends, or seminars on contract best practices.

In conclusion, alignment is about harmonizing efforts between procurement and marketing. By setting mutual goals, investing in unified tools, holding joint meetings, collaborating on budgeting, and sharing learning, brands can create an effective and aligned influencer strategy. It’s important to remember the best approach will depend on the specific needs and structure of your team.