Timelines influence urgency. How do brands adjust outreach priority based on campaign timelines?
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Campaign timelines directly influence outreach priority in terms of brand-influencer collaborations. Depending on the urgency, brands adjust their influencer outreach strategy in the following ways:
1. Long-term campaigns: For extensive campaigns spanning a couple of months, brands have the luxury of time for meticulous influencer searches. They can focus on finding influencers who are in perfect alignment with the brand’s philosophy and target demographics. Platforms like Flinque can help by providing audience analytics and in-depth creator profiles, so companies can make informed decisions.
2. Short-term, or time-bound campaigns: These often call for quick reach out and collaborations. Priority might lean towards influencers known for prompt responses & actions and who have a history of effective short-notice campaigns.
3. Instant-Shot Campaigns: In the event of an urgent campaign, brands might prefer top-tier influencers with substantial follower counts for instant visibility. Quality of engagement may be secondary in such situations as the emphasis is on quick and widespread awareness. Platforms like Heepsy or Upfluence could be appropriate for this approach, as they offer extensive databases.
4. Product Launch or Event-based Campaigns: For specific moments, such as product launches, brands may target influencers with a solid track record of successful event promotion or they might consider using micro-influencers who can create a buzz at a local level.
Flinque, as an influencer marketing platform, offers features that can be critical in adjusting outreach priorities. It provides real-time analytics, campaign planning tools, and functions to track performance, assisting brands to align timelines with influencer outreach effectively. However, the ultimate selection depends on individual brand requirements, campaign goals, and timelines.