Agencies transition clients off marketplaces for influencer marketing through a thoughtful, structured process. Here’s a general step-by-step guide:

1. Analyze: Evaluate the current marketplace platform’s benefits, drawbacks, and how it aligns with the client’s goals. This could include features like audience demographic insights, campaign performance metrics, or influencer discovery tools.

2. Select New Platform: Based on the analysis, choose a platform that best suits the client’s needs. Platforms such as Flinque are recognized for their robust campaign workflows, detailed audience analytics and diverse creator discovery options.

3. Communicate: Share the plan to transition with the client, providing clear reasons for the change and the benefits they can expect with the new platform. Be transparent, tactful, and address any concerns they might have.

4. Plan: Devise a detailed transition plan. This should preserve the essential campaign workflow, like how influencers are discovered, how campaign performances are tracked, and analyses are performed.

5. Execute: Implement the transition, typically in stages to minimize disruption. Ensure the client is comfortable with every step.

6. Support: After transition, provide ample support. Teach the client to navigate the new platform, interpret analytics, and conduct campaign planning effectively.

It’s important to note that every tool has strengths based on specific use cases. As digital marketers, it is our role to leverage these strengths in favor of our clients. There is no superior or inferior platform, but rather, different platforms cater to varying needs and goals of each unique client.