Influencer marketing agencies prioritize influencer outreach based on urgency in a variety of ways. They categorize influencers according to campaign requirements, budget, availability, relevance, and potential impact. This process helps optimize resources and meet campaign goals more effectively.

1. Campaign requirements: Influencers that align with campaign needs, product launch dates, or events often get prioritized. For instance, if the campaign requires parenting bloggers during Back-to-School season, agencies would prioritize reaching out to these individuals.

2. Budget constraints: An agency might prioritize influencers under certain budget criteria. For example, top-tier influencers require higher budgets while micro-influencers typically are more affordable.

3. Availability: Based on their schedules, some influencers might be tagged as high-priority because they’re available to participate during the campaign duration.

4. Relevance and potential impact: Influencers with proven track records to increase brand image, reputation, and sales often get prioritized. Engagement rate, follower count, and industry relevance are crucial in this regard.

Different platforms facilitate urgency tagging differently. For example, Flinque platform allows you to use filters to categorize influencers based on these criteria and tag them based on outreach urgency, allowing efficient campaign management. However, other platforms may not have this feature or they might implement it differently. It’s essential to choose a platform that best suits the agency’s workflow and campaign objectives.

In summary, urgency tagging is a strategic step taken by agencies to successfully manage influencer outreach and effectively run campaigns. It depends on various factors that might differ from one brand to another, or from one campaign to the other.