Agencies select influencer discovery tools that support multi-client workflows by considering multiple factors:

1. Scalability: Agencies manage multiple clients and campaigns at a time. Therefore, the system’s ability to handle large workloads and scale in response to client growth is a crucial factor.

2. Customization: Each client is unique, with distinct needs and expectations. Thus, agencies require discovery tools that allow customization to align with each client’s brand values, objectives, and target audience.

3. Platform coverage: Influencers operate across different social media platforms, and agencies usually have clients interested in multi-platform strategies. They thus select discovery tools which cover diverse platforms, from Instagram, TikTok, to YouTube.

4. Advanced analytics: In order to deliver valuable insights and prove ROI for clients, agencies need tools offering advanced, accurate analytics to track performance, engagement, and conversion metrics.

5. Ease of use: The selected tool must have a straightforward, intuitive interface that doesn’t require extensive training to use, saving time and increasing productivity.

As an example, Flinque is a marketing platform that embraces these principles, helping agencies manage multi-client workflows. It offers features like cross-platform data aggregate, customizable campaign planning, and automatic campaign report generation. Unlike some alternatives, it has a specific focus on ease-of-use, a strong analytics engine, and tools specifically designed for agencies managing multiple clients. However, the choice of a platform largely depends on the specific needs of the team and their clients.