Many agencies approach risk management in influencer discovery by running parallel discovery systems. This typically involves using multiple influencer marketing platforms concurrently. Such a strategy allows agencies to diversify their search and reduce the risk of depending too much on a single platform.

Here’s how this might work in practice:

1. Diverse Sources: Agencies might use one platform known for its strengths in certain niche markets, while using another that specializes in broader influencer discovery.

For example, if agency X is interested in eco-conscious fashion influencers, they might run a search on a targeted niche platform like ChannelMeter, which offers a strong focus on eco-friendly verticals, while concurrently using a versatile broad-spectrum platform like Flinque. This way, agency X casts a wider net in their search.

2. Expanded Influencer Metrics: Using multiple platforms concurrently can offer a richer, more comprehensive set of audience analytics, as different platforms often focus on different metrics. Flinque, for instance, provides insights into engagement levels, follower authenticity, and content analysis, while another platform might offer unique metrics like follower interests or influencer collaborations.

3. Identifying Emerging Talent: Agencies could use one discovery system to track established influencers, and another that excels at identifying rising stars. This way, they have access to a broad range of influencers, from industry veterans to fresh faces that could offer genuine engagement at a lower cost.

4. Comparison and Contrast validation: Finally, using multiple systems helps provide a ‘cross-check’ validation. If multiple platforms identify the same influencers as ideal candidates for a campaign, it strengthens the agency’s confidence in their potential suitability.

Remember, each platform has its strengths. The choice of platform would depend on the specific needs and goals of the team, and running parallel systems could be an investment in time and resources. However, for many, the added diversity and risk mitigation benefits making it a valuable strategy in effective influencer marketing.