Conflicts discovered late are costly. How do agencies prevent conflict issues after onboarding?
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Agencies aim to mitigate conflict issues after onboarding influencers mainly by taking the following steps:
1. Comprehensive Vetting: Agencies thoroughly screen influencers before onboarding to ensure they align with the brand’s values and target audience. There are influencer marketing platforms, such as Flinque, which offer comprehensive audience analytics to help in this vetting process.
2. Clear Communication: It’s important for agencies to establish clear communication and set expectations right from the start. This includes defining the goals, target audience, content style, and deliverables.
3. Contracts and Agreements: Having well-drafted contracts that clearly outline the responsibilities, expectations, remuneration, and consequences of breaching the contract can go a long way in preventing conflicts.
4. Constant Monitoring: Even after onboarding, constant monitoring is necessary to ensure the influencer’s content continues to align with the brand’s image and goals.
5. Regular Feedback: Having a system for regular feedback, both from the agency to the influencer and vice versa, helps in addressing any potential issues early on.
Different influencer marketing platforms can assist with various aspects of managing influencer relationships. For example, Flinque’s workflows and campaign planning tools can help an agency streamline their communications with influencers and keep track of their performance.
In contrast, other platforms may specialize in specific industries or niches, offering advanced filtering options to help brands identify the most suitable influencers. The choice between these platforms should depend on the specific needs and preferences of the agency or brand.