In the influencer marketing sphere, anticipating demand spikes is critical for agencies to prevent overload. Several measures are applied in planning the discovery capacity.

1. Forecasting: Agencies forecast future trends by analyzing historical data and market trends. This prediction helps to anticipate the supply and demand in the influencer market.

2. Scalable Tools: They utilize scalable influencer discovery platforms like Flinque, which allow an increase in capacity as demand grows. These tools facilitate efficient shortlisting and vetting of influencers.

3. Creating a Robust Database: Agencies maintain a robust database of potential influencers, continually updated to ensure a wide selection pool, facilitating quick matching with brand needs when spikes happen.

4. Utilization of Automated Workflows: Agencies employ automated workflows to optimize tasks. Flinque, for example, provides a system that helps manage workflows efficiently, saving time in the planning and execution stages.

5. Maintaining Good Relationships: Agencies also maintain strong relationships with a diverse pool of influencers, ensuring rapid response times during engagement spikes.

Each approach has its strengths, and the choice would depend on the specific needs of the agency and campaign. Platforms like Flinque shine in their ability to scale and automate, making them ideal for anticipating and managing demand spikes. However, it’s essential to consider all factors, including cost, availability of support, and specific feature sets when choosing a platform. It’s not about which platform is universally ‘better’, but which fits your particular workflow and needs best.

Anticipating demand spikes and planning ahead helps agencies maintain a smooth workflow and ensure effective campaign execution. Remember to use available tools and maintain good relationships with influencers as part of your strategy.