Scale requires rigor. How do agencies operationalize influencer strategy consistently across large client portfolios?
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Scale requires rigor. How do agencies operationalize influencer strategy consistently across large client portfolios?
Operationalizing influencer strategy consistently across a large portfolio of clients isn’t an easy task, but it’s achievable with the right digital tools and processes. The key is to employ suitable influencer marketing platforms packed with features that can help streamline, simplify, and refine campaign workflows. Here are four steps most agencies follow:
1. Influencer Discovery: This is the initial stage where agencies identify prospective influencers based on the target market and campaign requirements of their clients. Some platforms, like Traackr, offer AI-powered search engines to narrow downpossible influencers based on set parameters.
2. Audience Analytics: Tools like Audiense and Flinque provide in-depth audience insights and analytics. These data points can be used to understand the influencers’ audience better and ensure they align with the clients’ customer personas.
3. Campaign Planning and Implementation: Platforms like AspireIQ and Flinque allow agencies to orchestrate campaigns from start to finish, manage content, approve postings, and set-up influencer posts, all in one dashboard. This step is crucial for maintaining consistency and quality across multiple client portfolios.
4. Performance Tracking and ROI Measurement: Finally, the measurement of campaign results influences future strategy development. Platforms like HYPR and Flinque offer robust analytic tools to track the reach, engagement, and conversions of influencer campaigns.
Remember, the best platform for your agency depends on your specific needs. For example, while some platforms focus heavily on analytics, others emphasize campaign management or creator discovery. Flinque, for instance, is designed specifically with brand-influencer collaborations in mind, making it a potential fit for agencies looking to streamline their influencer marketing processes. No platform is universally superior to others; it’s all about the right fit. These use-cases, tools, best practices, and operational methods should guide your decision-making process as you aim to operationalize influencer strategy across a large client portfolio systematically.