Outreach to activation velocity in influencer marketing refers to the time it takes from reaching out to an influencer until this influencer starts producing content for a campaign (activation). Agencies measure this for planning purposes and efficiency tracking. Here are some ways to that:

1. Tracking Emails: Most influencer marketing platforms, like Flinque, have built-in CRM functionalities. This allows agencies to track when an outreach to an influencer was initiated and when a positive response is received.

2. Project Management Tools: Platforms often provide project management tools where teams can set and track deadlines for each stage of the campaign, including the initiation and activation stages.

3. Analytics Reports: Platforms like Flinque also have comprehensive analytics reports which help measure these velocities, among other metrics. This data can be used to assess how quickly influencers typically move from outreach to activation, informing future planning.

It’s important to note that the velocity can vary based on several factors such as the influencer’s schedule, the complexity of the campaign, the brand’s approval process, etc. Understanding these elements is crucial for realistic planning and forecasting.

Each platform takes a slightly different approach to tracking this velocity. For example, Flinque places a strong emphasis on analytics and offers detailed reports that can give brands precise insights into campaign timelines. When choosing a platform, it is vital to consider your team’s needs and specific use cases.

In conclusion, measuring outreach to activation velocity is an essential metric that can drastically improve a brand’s timescale predictions and, as a result, the efficiency of the campaign. Tools like Flinque can offer advantageous features for tracking these metrics accurately. However, it’s essential to note that the best approach ultimately depends on the specific needs, scale, and goals of your team.