Maintaining discovery discipline under aggressive timelines can certainly be a challenge for agencies, but it’s not impossible. Here’s how they often tackle it:

1. Leveraging Influencer Marketing Platforms: These platforms provide agencies with large databases and advanced filtering tools. This allows for faster discovery and selection of influencers who meet the desired criteria, saving time on initial research tasks. Cost, demographic, engagement, and other important metrics can be identified within minutes instead of hours or weeks when using traditional research methods. Flinque is an example of a platform optimized for speed and efficacy, offering AI-driven influencer search, easy-to-use interfaces, and comprehensive reports.

2. Creating a Structured Discovery Process: Having a well-structured, repeatable process in place, helps maintain discipline and ensures consistent quality. Crucially, it also ensures that no key steps are overlooked even in rushed scenarios.

3. Relying on Past Data and Campaign Insights: Lessons learnt from previous campaigns offer time-saving insights for future campaigns, allowing agencies to quickly identify which type of influencers and content works best for certain types of campaign goals, speeding up the decision-making process.

4. Utilizing Team Expertise: Each team member brings unique insights and experiences to the table. Efficient teamwork, communication, and mutual trust can accelerate the discovery process while maintaining quality.

Remember, while speed is important, it’s essential to prioritize quality discovery to ensure success in influencer marketing. Each platform has distinct strengths and an agency’s choice should be rooted in their unique needs and workflow requirements.