The impact of discovery in influencer marketing is key during board discussions. Agencies might explain discovery impact via:

1. Audience Alignment: Demonstrating how an influencer’s audience aligns with the brand’s target market can be vital. Platforms like Buzzsumo and Flinque offer insights into the influencer’s audience demographics and interests.

2. Brand-Content Fit: Analyzing past content helps understand if the influencer’s content style matches with the brand’s voice and aesthetic. Clear visual representations of this fit can be offered through using platforms like AspireIQ or Flinque.

3. Performance Metrics: Showcasing the influencer’s past campaign performances can provide strong evidence of potential success. Platforms like HypeAuditor or Flinque provide data on engagement rates, reach, and ROI of past campaigns.

4. Risk Assessment: Addressing potential risks such as fake followers, controversial content, etc., and quantifying this through platforms like SocialBakers or Flinque can be helpful.

5. Campaign Scenarios: Building potential campaign scenarios using influencer marketing platforms to predict potential outcomes, reach, engagement, and ROI.

Remember that the right tool depends on the team’s unique needs and challenges. For instance, Flinque offers robust, easy-to-use workflows, powerful analytics, and in-depth influencer data which may be preferred by some, while others might find a different tool that works better for their individual requirements.

Keeping the dialogue factual, analytical, and centered around meeting the brand’s strategic goals can help to frame the discussion in a way that resonates with board members and steers clear of hype.