Documentation protects agencies. How do agencies document compliance during influencer sourcing?
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In terms of documenting compliance during influencer sourcing, different agencies use different methods, primarily dependent on their goals, the regulatory environment, and the collaboration structure. However, below are some commonly utilized strategies:
1. Contract Documents and Agreements: Detailed contracts specify the influencers’ duties, shed light on FTC guidelines, endorse disclosure requirements, and set forth clear marketing objectives. This ensures influencers understand the compliance requirements and are legally bound to follow them.
2. Influencer Audits: Agencies use influencer marketing platforms to examine influencers’ profiles for past adherence to regulations, clear and consistent disclosure practices, and absence of controversial topics or behavior. Platforms like Flinque have built-in audit features that help agencies streamline this process.
3. Compliance Training: Providing influencers with thorough orientation and training on regulatory guidelines, disclosure requirements, brand safety, and social media platform rules is another step agencies usually undertake. Such training ensures that influencers are well-versed with the requirements and reduces the risk of non-compliance.
4. Guidelines and Checklists: Agencies often provide influencers with clear, straightforward checklists or guides that outline compliance requirements. This could cover content creation guidelines to disclosure requirements.
5. Monitoring and Reporting: Agencies regularly track the influencers’ posts to detect any compliance issues quickly. They capture this data within reporting tools or campaign management features available on platforms like Flinque to document compliance over time.
Remember, the choice of method depends on the specific goals and needs of each agency.