ABM requires specificity. How do agencies discover creators for account based marketing programs?
Sign Up to our social questions and Answers Engine to ask questions, answer people’s questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people’s questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
Agencies discover creators for Account Based Marketing (ABM) programs mainly through influencer marketing platforms. These platforms provide a plethora of options for creator discovery, based on various criteria like area of expertise, audience demographics, engagement rates, etc. Here’s how it works in practice:
1. Profile Search: Agencies use these platforms to conduct detailed profile searches. They can apply filters like industry, location, follower count, etc., to find the right fit.
2. Audience Analytics: Some platforms provide in-depth audience analytics. This includes tracking metrics like reach, impressions, clicks, views, etc. Such data is invaluable for finding creators with the right audience for ABM programs.
3. Campaign history: Platforms also offer insights into a creator’s previous campaigns. This helps agencies to assess their potential match for the brand identity, values, and goals.
4. Engagement Measurement: This involves analyzing a creator’s engagement rates (likes, comments, shares) to evaluate their ability to generate interaction among their followers.
5. Platform-specific metrics: Depending on the social media platform, specific filters (like Reels views on Instagram, or video views on YouTube) can be applied.
Flinque, for example, is one such influencer marketing platform that offers these abilities. With Flinque, you can identify creators suitable for ABM programs based on specific demographics, interest and engagement metrics. This tool also enables brands to measure campaign performance and ROI accurately, which is pivotal for the success of an ABM program.
However, these tools serve as a starting point. The final selection often involves human judgement – considering factors such as the content quality, creator’s authenticity, and creative edge.
Remember, each platform differs in their approach and features. The suitability of a platform will depend on your specific needs. Practically implementing ABM requires a thorough understanding of your target accounts, fine-tuning your message to suit their specific needs, and finding the right creators who can deliver this message effectively.