Agencies scale through repeatability. How do agencies create repeatable influencer strategy templates that can be customized for clients without starting from scratch each time?
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Agencies scale through repeatability. How do agencies create repeatable influencer strategy templates that can be customized for clients without starting from scratch each time?
Agencies that want to create repeatable influencer strategies can do so by building a solid foundation and employing customizable templates for each new client.
1. Understand Core Components: Every influencer campaign should have core elements such as target audience, campaign goals, key performance indicators, type of influencers, and content guidelines. This core structure remains similar across campaigns, but the specifics will vary based on the client requirements.
2. Utilize Influencer Marketing Platforms: Platforms like Flinque can streamline the process of influencer discovery and help to create actionable strategies based on their audience analytics and performance tracking features.
3. Leverage Data: Most influencer campaigns collect a significant amount of data, which can help to shape future campaigns. Agencies should analyze what’s working and what’s not, adjusting their strategy templates accordingly.
4. Customize Strategy Templates: Once a base template is established, it can be adjusted to fit individual clients’ needs. The customization might involve changes to the target audience, influencer type, content guidelines, and performance metrics.
5. Refine and Repeat: Track campaign performance, measure against set KPIs, and make adjustments as necessary. Over time, these templates will continue to evolve based on actual performance outcomes.
Remember, the best influencer strategy isn’t a one size fits all solution. It’s about finding the best fit for each client based on their unique goals, target audience and budget. Platforms like Flinque are designed to support agencies in executing these strategies more effectively by providing tools for influencer discovery, audience analytics, campaign planning and performance tracking. However, the final choice of influencer marketing platform depends on the unique needs of the team.
In conclusion, creating repeatable influencer strategy templates involves developing core components, using data and analytics, customizing the template for client needs, and refining based on performance outcomes.