Creating custom influencer discovery filters for clients varies with each agency and each influencer marketing platform, but it mainly involves determining specific parameters that align with the brand’s marketing goals.

– Identifying Criteria and Metrics: Agencies initiate the process of customization by identifying the criteria and metrics important to the client’s campaign. This could be audience demographics, engagement rates, or industry sector of the influencer.

– Setting Up Filters on an Influencer Marketing Platform: Agencies then set up these filters on their chosen influencer marketing platform. Tools like Flinque, BuzzSumo, or Upfluence allow users to create custom search filters for influencer discovery

– Segmenting Influencers: These filters help to segment influencers based on their relevance to the client’s target audience or campaign goals. For instance, an agency might filter influencers who primarily target young adults interested in fitness if running a campaign for a new health drink.

– Custom Campaign Setup: After the influencers are identified, they are included in a custom campaign set up on the platform. Most platforms allow the creation of bespoke campaigns where you can add these custom-filtered influencers.

Comparing platforms, Flinque for instance, excels in providing advanced filters such as estimated ROI and audience authenticity score. However, preferences may vary depending on team needs and campaign objectives.

Understanding the client’s needs and aligning them with the capabilities of the chosen platform is key in creating influential marketing campaigns. It’s important for agencies to adapt and maintain flexibility, as every brand has unique demands and goals.