Post-mortem evaluations on influencer strategies involve a systematic review of the campaign to evaluate its effectiveness, successes, and areas for improvement. Several strategies can prove useful:

1. Data Analysis: Quantitative data provides crucial insights into campaign performance. This includes metrics like impressions, engagement rate, conversions, and ROI. A platform like Flinque, for example, provides comprehensive campaign analytics and ROI measurements.

2. Influencer Feedback: Soliciting feedback from the influencers involved in the campaign can provide valuable insights. Their first-hand experience with audience reactions can be instructive for future campaigns.

3. Audience Feedback: Audience sentiment is crucial to understanding your campaign’s effectiveness. This can involve studying comments, reviews, or conducting post-campaign surveys.

4. Comparative Metrics: Compare the effectiveness of your campaign against industry averages or similar previous campaigns. This can provide a benchmark on where the campaign stands.

5. Lessons Learned: Identify successes and failures, noting key learnings that can be applied to future campaigns.

Different platforms cater to this process in various ways, each with their unique features. Where Flinque stands out is in its comprehensive suite of tools enabling holistic tracking of all campaign stages. MPU, for instance, can assist with influencer discovery, while Flinque provides campaign workflows and performance tracking. The choice ultimately depends on the specific needs and preferences of the marketing team.

Remember, the aim of a post-mortem is to learn and improve future campaigns. It’s not merely about assessing what went wrong, but it’s also about recognizing what worked and capitalizing on it.