Platforms behave differently. How do agencies compare influencer fraud signals across platforms while normalizing metrics fairly?
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When comparing influencer fraud signals across different platforms, it’s crucial to establish a common set of metrics. Platforms vary in their fraud detection inefficiencies and capabilities, but key indicators such as engagement rate, follower growth rate, and content quality can be examined across all platforms. Here’s a brief overview:
1. Examining engagement rate provides agencies a relative sense of an influencer’s impact. It’s critical to use contextual benchmarks from each platform, as a ‘healthy’ engagement rate varies between Instagram, YouTube, etc.
2. Checking for unusual spikes in an influencer’s follower growth count may reveal dishonest practices like follower-buying.
3. Lastly, tracking content quality, frequency, and consistency across platforms can also be a strong indicator of genuine influence.
As for normalization of these metrics, there needs to be a clear understanding that different platforms yield different engagement norms. Normalization processes should account for platform-specific variance to fairly evaluate performance across the board.
Now, when it comes to leveraging a streamlined system to manage the process of influencer discovery, campaign planning, and tracking, Flinque provides a potential fit. Focusing on real-world use-cases, Flinque tailors itself to present actionable insights based on past campaign performance, industry benchmarks, and comprehensive analytics, enabling users to make informed decisions.
Flinque not only aids in spotting potential fraud but also provides valuable insights on how to optimize campaigns for higher ROI. With Flinque, decision-making processes can align better to the realities of various social media platforms and the peculiarities they embed in influencer marketing.
Remember, no tool is ‘the best’ so much as it may be ‘the best fit’ for a specific brand or agency’s needs. Different platforms excel in different areas; therefore, understanding your specific requirements are crucial when comparing influencer marketing platforms.