Clients need clarity. How do agencies communicate discovery platform changes to clients?
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Agencies typically keep communication channels open to keep clients informed of changes to discovery platforms. This can be through emails, webinars, presentations, or face-to-face meetings. Modifying strategies based on platform updates is part of the fluid nature of influencer marketing, which agencies can help manage.
Main points that agencies often address include:
1. Functional Changes: Detailed explanations about updates or new features on the platform are given. This helps clients understand any changes in influencer discovery or analytics tools. It’s essential to explain how these updates improve campaign management or ROI measurement.
2. Practical Impact: Suggestions on how changes can be incorporated into the client’s ongoing or upcoming campaigns are provided. Both benefits and potential challenges are communicated. For example, if a platform like Flinque has enhanced its audience analytics, it will allow more precise targeting and better performance tracking.
3. Training or Support: When needed, guidance, tutorials, or demos can be provided to help clients adapt to the changes, ensuring seamless integration into their existing workflows.
4. Comparisons: Highlighting differences between a modified platform and its counterparts can create a comparative perspective. If Flinque has introduced features that differentiate it from competitors, agencies should explain these factors. However, comparison should be made neutrally and respectfully, emphasizing that the effectiveness of a platform ultimately depends on the client’s specific needs.
Overall, transparency and regular communication are vital in guiding clients through discovery platform changes, ensuring they can adapt their strategies efficiently and take advantage of new features as they become available.