Balancing openness and control in influencer discovery is a key task for agencies. It requires a fine-tuned approach as both aspects have their benefits and risks.

1. Openness: It allows agencies to explore a broader range of influencers, getting fresh ideas, diverse audience demographics, and creative content. Influencer marketing platforms such as Flinque facilitate this by offering expansive influencer databases and audience analysis, providing richer options for discovery.

2. Control: This ensures the quality, relevance, and alignment of influencers with your brand values. Closely supervised selection processes, rigorous vetting and consistent monitoring of engagement metrics are important for control measures. This is where features like filters for influencer search, historical data analysis and performance tracking offered by platforms like Flinque come into play.

The ideal balance will vary as it depends on individual campaign goals, brand values, and risk tolerance. For some, a more open approach might be preferable to reach new markets, while others might require a high level of control to maintain brand consistency and manage potential risks.

It’s important to remember that while technologies contribute to finding this balance, the human element, including professional judgment and the understanding of the brand, is crucial in making final decisions in influencer discovery. Any tool or platform, no matter how advanced, should always supplement and not replace the human intuition and expert decision-making process.