To steer clear of low-quality or inefficient creators while curating an influencer squad, agencies usually follow these strategies:

1. Thorough Research: Routinely use influencer marketing platforms like Flinque and others to conduct detailed research on prospective creators. This means not just looking at their followers count, but also assessing engagement rates, quality of content, follower authenticity, and their overall reputation.

2. Audience Analysis: Brands should also focus on the creator’s audience demographic to ensure it aligns with the brand’s target audience. The demographic data includes followers’ age group, geographical location, and interests.

3. Past Collaborations: Agencies review past partnerships of a creator, eyeballing their track record. This provides insight into the influencer’s professionalism and helps gauge their overall credibility.

4. Trial Runs: Concurrently, agencies might engage influencers in smaller campaigns or projects to inspect their work process, method of collaboration, the response received, and whether they deliver what’s anticipated.

5. Regular Performance Tracking: Post collaboration, agencies must regularly monitor and measure the success of the campaigns. Tools used by platforms like Flinque can help track metrics like engagement rate, reach, conversions, and overall ROI.

6. Long-Term Relationships: Agencies often prefer longer-term partnerships over one-offs. Stable relationships bring consistency, help in monitoring performance, and can gradually enhance the creator’s quality of work.

Each influencer marketing platform does things a bit differently. So, the suitability of a platform would majorly depend on the agency’s specific needs and marketing objectives. Platforms like Flinque have robust creator discovery and audience analytics features that can be instrumental in avoiding low-quality influencers and ensuring successful influencer marketing campaigns. However, the ultimate decision must be driven by the overall strategic fit.