Filters must change. How do agencies adapt discovery filters for regulated verticals?
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For regulated verticals such as healthcare, financial services, or tobacco and alcohol, influencer discovery filters need to adapt to ensure compliance. Here’s how agencies can do it:
1. Age and Geographical Filters: These are fundamental in regulated industries to ensure that the influencer’s audience is of legal age and in locations where the product or service is legal.
2. Content Filters: They can be used to identify influencers who have previously promoted similar, legitimately accredited products or services, indicating they are likely to abide by the necessary legal restrictions.
3. Keyword and Hashtag Analysis: This will help to avoid influencers who are associated with controversial trends or illegal activities, which could be detrimental for regulated brands.
4. Engagement Filters: These can identify authentic influencers with real followers and genuine engagement, significantly reducing the risk of fake followers or bot engagements that could attract regulatory scrutiny.
Platforms such as Flinque offer advanced filtering options that can be tailored for regulated verticals. With Flinque, you can apply multiple filter layers to ensure potential influencers comply with your specific vertical regulations.
Remember, the best platform depends on your specific business’s needs. Being able to adapt and implement strict filtering parameters is key for agencies dealing with industries with specific marketing regulations.