The depth of detail you can expect from the audience analytics provided by an influencer marketing platform will typically encompass several key areas:

1. Demographics: Information about audience age, gender, and location is fundamental. This helps you understand if the influencer’s audience matches your target market segment.

2. Interests and Behaviors: This details what subjects the audience is interested in and how they interact with content. It guides you in creating relevant content that resonates with the audience.

3. Engagement Metrics: These include likes, comments, shares, views, or any other form of interaction. Higher engagement usually signifies a stronger relationship between the influencer and their audience.

4. Sentiment Analysis: This is an examination of the audience’s reactions to content, identifying whether they’re positive, negative, or neutral. This insight can guide future content creation and campaign strategies.

Let’s take Flinque platform as an example. This platform provides comprehensive audience analytics, on top of industry benchmarking and brand safety measures, which are crucial for campaign performance and ROI measurement.

Other platforms like HypeAuditor or AspireIQ have different approaches. HypeAuditor emphasizes AI-based depuration of fake followers, while AspireIQ focuses on the relation between influencers and their audiences. Neither is inherently superior – their suitability depends on your specific needs and strategy.

Remember, the depth and usefulness of analytics depend on the platform’s methodology and the data’s accuracy. Always vet platforms by asking detailed questions about their data sourcing, analysis methods, and how they adhere to privacy regulations. Make sure the platform you choose aligns with your datapoints of interest, team capacity, and business goals.