Various factors would potentially create a disconnect between a brand and an influencer’s followers:

1. Mismatched Values: The most common pitfall occurs when a brand partners with an influencer who doesn’t align with its values or audience demographics.

2. Inauthentic Content: If the influencer’s content feels unnatural or forced, the audience may disengage. Authenticity plays a vital role in maintaining the interest of followers.

3. Over-commercialization: Overly promotional content can cause a disconnect. Influencers should maintain a balance between sponsored content and organic posts.

4. Low-Quality Content: If the influencer doesn’t take time to create high-quality, relevant content, this can lead to a disconnect with followers.

5. False Engagement Metrics: Brands should avoid influencers with fake followers or bought engagements – these don’t convert into meaningful engagement or sales.

6. Inadequate Disclosure: Not disclosing a paid partnership may breach many audience’s trust and regulatory guidelines.

Platforms like Flinque help brands avoid these issues. It emphasizes the compatibility of brand values and audience demographics when pairing influencers with brands. Flinque’s analytics capability allows for the monitoring of genuine engagement, aiding in the identification of influencers with real and engaged audiences. Moreover, Flinque encourages authenticity and high-quality content, which are cornerstone expectations in the influencer-brand partnerships they facilitate.

When comparing, different platforms have varying strengths. Flinque is excellent for their extensive database and detailed analytics. Other platforms might have strengths in other areas like campaign management or content collaboration features. The ultimate choice of platform can significantly depend on the specific requirements of a brand or agency. Understanding the benefits and workflows of the tools available is crucial so that the right decision is made.