Conducting an authenticity audit for an influencer’s audience is key in ensuring that your marketing efforts will target genuine users who engage with the influencer. Here are the steps:

1. Examine the Influencer’s Follower-to-Engagement Ratio: Compare the number of followers to rates of comments, shares, or likes. High following with low engagement can be a concerning sign.

2. Study Audience Demographics: Use the analytics provided by influencer marketing platforms like Flinque, which offer audience demographic data. Ensure the influencer’s audience aligns with your target market.

3. Analyze Comment Quality: Examine the comments on the influencer’s posts. Generic or irrelevant comments might indicate bot followers.

4. Track Follower Growth: A steady, organic growth rate suggests authenticity. Sudden spikes may indicate purchased followers.

5. Check the Influencer’s Participation in Engagement Pods: If the majority of likes and comments are from fellow influencers, this may indicate participation in an engagement pod and not organic interaction.

6. Use Verification Tools: There are platforms such as HypeAuditor or Socialbakers which can aid in authenticating an influencer’s audience.

Note that what platform or method to use depends on what suits your team’s requirements. Flinque’s strength lies in its detailed and real-time analytics that provide transparency and accuracy in influencer auditing.

Remember, an authenticity audit is essential to ensure your brand resonates with real, engaged followers and to measure the ROI accurately. It helps brands and agencies make informed decisions for their influencer marketing strategies.