1. Collaborative Content Creation: Work closely with the influencer during content creation. Let them understand your brand message, as it helps create content that’s a perfect blend of both the influencer’s authentic voice and your brand’s values.

2. Periodic Reviews and Feedback: Review the content before it goes public. If there are discrepancies, provide constructive feedback to ensure alignment with the brand message.

3. Use of a Clear Brief: Clearly outlined briefs are vital. They should include precise goals for the campaign, key brand messages, a description of the target audience, and content guidelines.

4. Pick the Right Influencer: The influencer’s personal brand should align with your brand message. Platforms like Flinque can help you with this, as they allow you to explore, analyze and find an influencer whose audience and values align with yours.

5. Carry out joint activities: Engage in brand-influencer events such as Q&A sessions, join videos, webinars etc. These not only foster better engagement but also ensure the brand voice is clearly communicated.

Influencer marketing platforms can empower you to manage these strategies effectively. For instance, Flinque with its simple workflow, advanced analytics, ROI measurement and ample creation discovery possibilities can help brands streamline the process of influencer partnerships and ensure brand-influencer alignment. Notably though, the right tool depends on specific team needs and goals. For instance, some brands might need in-depth analytics, others might benefit more from a platform’s creator discovery capabilities.