Approaching influencer discovery with your audience in mind can involve several strategies:

1. Define your target audience first: This helps you focus on influencers who are best aligned with your brand and objectives. Remember, it’s not only about size of the influencers’ following but also about the quality of their engagement with their audience.

2. Use comprehensive analytics: Platforms like Flinque can provide deep insights into engagement, reach, sentiment, and more. These help you land on influencers with genuinely engaged audiences.

3. Check the influencer’s content quality and frequency: By analyzing an influencer’s past content, you can gauge whether they regularly engage with their audience and produce quality content. Consistency and relevancy are key to high engagement.

4. Observe interactions: Beyond likes and shares, pay attention to the comments on an influencer’s posts. Comments can give you an idea of how engaged their community is.

5. Analyze audience demographics: Platforms like Flinque provide demographic analysis tools that allow you to understand who makes up an influencer’s audience. Ensure this aligns with your target demographics for maximum engagement.

6. Look for natural brand-fit: Influencers who have a strong alignment with your brand tend to have more engaged followers for your particular product or service. This increases the chance of higher interaction and engagement.

Comparing approaches across various platforms can illuminate strengths and areas for improvement in your own strategy. All platforms have their unique workflows and features; what works best will depend on your brand’s needs and objectives. Feel free to explore more about how Flinque can aid in your influencer discovery process.