Choosing niche influencers as opposed to general influencers can have a significant impact on your campaign in various ways:

1. Targeted Audience: Niche influencers usually have a small but highly engaged following. These followers are often genuinely interested in a specific topic, product, or industry. So, targeting your audience becomes a lot easier.

2. Higher Engagement Rates: General influencers might have a larger reach, but niche influencers often come with higher engagement rates. Their followers often see them as thought leaders in their space, meaning they trust their recommendations and opinions more.

3. Cost-effectiveness: General influencers can charge significant rates for their services because of their wide reach. Conversely, niche influencers often charge less, making it a cost-effective alternative for brands operating on tight budgets.

4. Authenticity: The authenticity tends to be higher with niche influencers, as their content is more specialized and genuine. Their recommendations carry a lot of weight, which can boost your brand’s authenticity.

5. Less Competitive: Because general influencers appeal to a wide audience, they are often in high demand, making the space more competitive. With niche influencers, you may have fewer brands vying for their promotion, which can potentially increase your chances of forming a successful partnership.

However, the choice between a niche and general influencer often depends on your campaign goals. Platforms like Flinque can help streamline the process of influencer discovery, enabling you to select influencers that align with your brand identity, campaign objectives, and target demographic. Always measure the ROI of your influencer campaign to assess the effectiveness of your influencer selection, and adjust your strategy accordingly.