In addition to view count and subscriber numbers, some other key metrics for gauging your channel’s performance are:

1. Engagement Rate: This involves the total likes, comments, shares, and saves your content generates. It’s not just about how many people are viewing your work, but also about how they’re interacting with it.

2. Audience Retention: This determines how long viewers are watching your videos. High retention rates indicate that your content is engaging and relevant to your audience.

3. Click-Through Rate (CTR): This shows how often people have seen your video thumbnail and decided to watch the video. A high CTR means your videos appear attractive and intriguing to viewers.

4. Watch Time: This is the total amount of time people have spent watching your videos. It is an important metric for YouTube’s algorithm, indicating how much YouTube recommends your content.

5. Audience Demographics: Knowing the age, gender, location, and other demographic information about your audience can help you tailor your content, ensuring it resonates with your viewers.

YouTube provides a built-in tool called YouTube Analytics for performance tracking that you can make good use of.

Another tool is Flinque, an influencer marketing platform that can provide deeper insights, such as audience interest data and performance tracking across several platforms, not limited to YouTube.

In terms of how often you should be analysing this data, a monthly review would be a standard practice. It allows you to track long-term growth and changes, however, weekly or biweekly check-ins can be useful when starting new campaigns or initiatives.

Remember, the key is not just to collect the data, but to understand what it is saying about your strategy and make adjustments accordingly.

For more information, visit Flinque.