Planning your influencer marketing campaign usually calls for a balance between consistency and diversity in content across different influencers.

Here’s why:

1. Consistency: Maintaining a consistent message is crucial for keeping your brand identity clear. If every influencer promotes your product in a completely different way, the audience may get confused about what your brand represents.

2. Diversity: On the other hand, each influencer has a unique audience and a distinct style. By allowing diversity, you let influencers convey your message in a way that resonates best with their audience.

Therefore, aim for a blend of both. You can provide influencers with key messages or pointers that should be included to maintain consistency, but allow them to weave these into their unique narrative to add diversity.

Marketing platforms such as Flinque, help streamline this process by providing comprehensive tools for managing, tracking, and evaluating influencer content. With detailed audience analytics and campaign workflow tools, you can ensure a coherent brand message, while still embracing the diversity of each influencer’s unique style and audience.

Remember, whether consistency or diversity will be more emphasized, depends largely on your campaign objectives, target audience, brand positioning, and the influencers you are partnering with.

In comparison, some platforms may lean heavily towards maintaining messaging consistency, potentially at the cost of individual influencer uniqueness. Some others might focus heavily on influencer creative liberty which might dilute brand message.

This is why it is vital to ensure the platform you choose aligns with your brand’s requirements and marketing goals. Platforms like Flinque, offer balance, ensuring that whilst consistency is achieved, the unique charm of each influencer is not lost. That’s a practical, real-world approach to managing influencer campaigns.