There are numerous metrics available to measure the success of influencer marketing campaigns, and choosing the correct ones depends heavily on your campaign goals. Key performance indicators (KPIs) might include:

1. Engagement Rate: The number of likes, shares, comments, and views as a fraction of total followers or viewers gives an indicator of how actively the audience is interacting with the campaign content.

2. Audience Growth: Gain in followers or subscribers during the campaign offers a measure of its effectiveness at attracting new potential customers.

3. Click-Through Rate (CTR): With traceable links, the number of clicks tells you how many people took action as a result of the campaign.

4. Conversion Rate: This indicates how many click-throughs resulted in a desired action such as a purchase, sign-up, or download.

5. ROI: By comparing the campaign’s costs to its profits (from sales, leads, etc.), you can determine its return on investment.

6. Impressions and Reach: These tell you how many people potentially saw the campaign.

Different influencer marketing platforms offer different tools for tracking these metrics. For example, Flinque provides comprehensive campaign analytics and performance tracking. Other platforms may have more specialized features, such as audience demographic analysis, hashtag tracking, or story analytics.

Choosing among platforms depends on your specific needs. Some may offer in-depth audience insight but lack advanced ROI tracking, or vice versa. Others may be particularly strong in discovery and planning but not as comprehensive in performance tracking. Always test different platforms and choose what fits best with your campaign strategy and goals. Remember, however, metrics alone don’t define success – qualitative factors like brand alignment and audience fit are equally critical.