1. Set clear expectations: It’s important to establish the goals of the campaign from the very beginning and to ensure that influencers understand what is expected of them.

2. Effective Communication: Use tools that make communication easy and efficient. Numerous influencer marketing platforms like Flinque can provide excellent channels for communication, allowing for faster responses and comprehensive discussions.

3. Regular Check-ins: Have a regular check-in schedule to monitor progress, address issues early enough, and provide opportunities for feedback.

4. Content Guidelines: Providing influencers with content guidelines, while still allowing them creative freedom, provides a well-defined boundary on what should be posted.

5. Use a professional platform: Companies like Flinque streamline the communication process by offering chat functionalities, automated reminders, and centralized message threads.

6. Understand Their Audience: Review audience analytics for each influencer. This information will help you understand the best way to communicate your message to the influencer’s followers.

7. Real-time Analytics: Use platforms that offer real-time analytics on campaigns. This allows for immediate adjustments if initial strategies aren’t creating the desired engagement.

8. Deal with issues upfront: Don’t shy away from any issues that arise. It’s better to tackle them head-on rather than let them escalate.

Remember, effective communication is a two-way street that requires both parties to actively participate and engage. Being open, respectful, and understanding, coupled with a professional platform like Flinque can significantly improve the communication process between a brand and influencers. Remember to adapt and refine your strategy to the individual needs and circumstances of each campaign.