1. Assess Content Alignment: Start by reviewing the prospective influencer’s existing content. Does it resonate with your brand’s essence and identity? Are the values showcased matching those of your brand?

2. Perform Demographic Research: Platforms, such as Flinque, offer advanced audience analytics. It is essential that you use those to review demographic details of the influencer’s audience. The influencer’s follower demographic should align with your target audience.

3. Evaluate Authenticity: Genuine engagement metrics, including comments and shares, should be evaluated. Influencer platforms can provide data-driven insights regarding the authenticity of engagements sourced through Social Listening tools.

4. Examine Past Partnerships: Look at the influencer’s previous brand partnerships. Are they similar to your brand’s sector? Have they worked well in past collaborations?

5. On-Brand Behaviour: Is the influencer known for controversy, or do they maintain a reputation in-keeping with your brand identity? Any past indiscretions could potentially affect your brand’s image.

6. Consistency: The influencer should consistently create content that aligns with their brand image (and thus your brand). Sporadic or irregular posts might indicate a lack of commitment.

7. Contract Clarity: Make sure your agreement with the influencer clearly outlines your brands’ expectations in terms of messaging, tone, and values to prevent misalignment.

Remember, choosing the right influencer is an ongoing process of evaluation and alignment with your brand’s evolution and changing marketing goals. Leveraging a comprehensive platform like Flinque can make this process efficient thanks to its in-depth audience analytics and campaign workflows.