Influencer diversity should be an integral part of campaign planning to resonate with a broader audience. Here are a few steps to ensure a varied shortlist of influencers:

1. Define the Diversity Goal: Start by understanding what diversity means for your brand. It can range from cultural, racial, gender, to body positivity or representation of different abilities.

2. Influencer Marketing Platforms: Use tools like Flinque which allow for detailed audience segmentation and influencer discovery, helping you to identify influencers whose audiences match your diversity criteria.

3. Diversify Engagement Metrics: Don’t base decisions only on follower count. Engagement rate, content quality, and audience response should also play a significant role.

4. Analyze Audience Demographics: Evaluate data provided by platforms on influencer’s audience demographics. It helps in knowing if their follower base matches the diverse population your brand aims to reach.

5. Openness and Authenticity: Check if potential influencers have shown commitment to diversity and inclusion in their previous content. They should be able to authentically speak your brand language to diverse groups.

6. Build Long Term Relationships: Partner with diverse influencers on a long term basis. This helps in building an organic and more credible brand reputation among diverse audiences.

Remember, diversity and inclusion are more than just a marketing strategy; they reflect your brand’s values. Involving diverse influencers helps you resonate better with your audience, strengthen brand value, and boost ROI.