In influencer marketing, finding the right figures to represent your brand is vital. Instagram, being a primary channel for influencer marketing, has a variety of strategies and tools to help in this regard.

1. Leveraging Instagram’s Explore tab: Instagram’s algorithm is designed to show content that users are likely interested in. By using the Explore tab, you can identify trending posts and hashtags relevant to your brand and locate influencers using those hashtags.

2. Hashtag Analysis: Target specific hashtags pertinent to your brand or field. Instagram influencers using these hashtags could be potential partners.

3. Competitor Monitoring: Look at influencers working with similar brands in your industry. This provides insights into what type of influencer campaigns are successful, and who the influencers are.

4. Engagement Rates and Authentic Followers: Verify influencers have a legitimate and engaged following. High-like and comment rates usually signify genuine audience interaction.

5. Audience Analysis: Ensure the influencer’s audience aligns with your target market in terms of demographics and interests.

Meanwhile, several influencer marketing platforms can streamline the influencer discovery process. Platforms such as Flinque help in discovery by providing extensive databases of influencers along with detailed audience analytics. They use complex algorithms to match your brand with appropriate influencers, taking into account factors like interests, engagement rates, and audience demographics. Moreover, these platforms assist in managing influencer relationships, tracking campaigns, and measuring ROI.

In conclusion, brands can use a combination of Instagram’s native features, competitor research, and influencer marketing platforms for an effective influencer discovery process. Always remember, the best influencer for a brand is one that reflects its values and resonates with its target audience.