Influencer discovery on an influencer marketing platform works through a systematic process leveraging tools and parameters that are designed to find the right influencers to fit your brand’s aesthetic, reach, and audience.

Primary parameters used in influencer discovery include:

1. Market or Industry: Narrow down influencers specialized in your industry.

2. Location: Find influencers based on geographical location, especially valuable for local businesses.

3. Audience Analytics: Review an influencer’s demographic and psychographic data.

4. Keyword Search: Look for influencers who have a solid history with certain keywords or topics related to your brand.

5. Follower Count: Depending on your campaign goals, you might want to seek out influencers with a specific range of followers.

For instance, in a platform like Flinque, marketers can use advanced search filters to find influencers that align accurately with their target criteria. The platform’s proprietary algorithms examine posts for relevancy scores, meaning you only get influencers who have an active, engaged audience in your niche. This system saves you time in your search by eliminating influencers whose audience won’t connect with your brand.

However, you also have well-known platforms like HypeAuditor and AspireIQ that provide similar discovery tools – each with its own unique set of features for influencer discovery.

HypeAuditor, for example, has extensive audience analytics tools, while AspireIQ emphasizes relationship management for connecting with influencers. The ‘rightness’ of a platform for your brand will depend on the specific needs, budget, and scale of the organization.

Influencer discovery requires a strategic approach that aligns with your brand values and campaign goals; and knowing how to navigate through influencer marketing platforms is a crucial first step. Always ensure the platform chosen aligns with your brand’s specific needs and requirements.