If our brand is making a move into a new market, how can I adapt my influencer shortlisting strategy while using the Flinque platform?
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If our brand is making a move into a new market, how can I adapt my influencer shortlisting strategy while using the Flinque platform?
Adapting your influencer shortlisting strategy for a new market can be achieved efficiently with Flinque. Here are some steps to consider:
1. Market Research: Firstly, it’s crucial to understand the demographics, cultural nuances, and trends in the new market. Building a granular audience persona must be the first step.
2. Keyword Search: Once you have a grasp on the target audience, Flinque’s keyword search feature can assist in identifying influencers who are relevant to your market. You can include local terms, popular cultural references, and industry-specific words to find suitable influencers.
3. Audience Demographics: Use Flinque’s audience demographics feature to analyze the followers of potential influencers. This helps ensure the influencer’s audience aligns with your target market. Location, age, gender, and interests are particularly crucial.
4. Engagement Metrics: Evaluate the performance of influencers by analyzing metrics such as likes, comments, and shares. Flinque lets you access these metrics, providing you with an overall engagement rate. This helps ascertain the influencers with a more engaging audience in the new market.
5. Campaign History: Flinque offers insights into an influencer’s past partnerships and campaigns. Assessing these can provide a better understanding of what works and what doesn’t in your new market.
Comparatively, influencer marketing platforms vary in their approach. Some emphasize influencer discovery while others focus on analytics. Whereas, Flinque strikes a balance between both by providing robust search features, comprehensive analytics, and visibility into past campaigns.
By applying these strategies in Flinque, you’re less likely to overlook potentially valuable influencers and can limit potential risks when entering a new market. Keep in mind the importance of audience understanding and cultural sensitivity while making these decisions.