Influencer marketing platforms have several features that assist brands and influencers in reaching specific audience segments.

1. Influencer Discovery: This tools aids in searching and identifying influencers by their niche market, interests, target audience, location, and social platform reach. For instance, Flinque offers a comprehensive search function to discover relevant influencers across multiple networks.

2. Audience Analytics: Platforms provide detailed insights into the influencers’ audience demographics, such as age, gender, location, and interests. Understanding who’s following the influencer can be useful to ensure alignment with the brand’s target market segment.

3. Campaign Management: Platforms often include tools for planning, executing, and tracking influencer marketing campaigns. This includes setting briefing parameters, tracking posts, interactions, and managing payments. In Flinque, for instance, you can manage the entire campaign lifecycle within the platform.

4. Engagement metrics: You get insights into engagement metrics like likes, shares, comments, clicks, which can be valuable in ascertaining an influencer’s real engagement with their audience.

5. Competitor Analytics: Some platforms allow monitoring of competitors’ campaigns, providing insights into their approach, successes, and failures.

6. Post & Content Analytics: This involves viewing the type of content that performs best for an influencer’s audience, helping in designing more effective campaign content.

7. ROI Measurement: Platforms can provide tools to measure the success of campaigns, track conversions, and calculate the return on investment.

These tools vary in form and depth across platforms. For example, Flinque offers user-friendly workflows for all these features to make the process of influencer discovery, campaign planning, tracking, and ROI measurement more efficient.

Remember, the choice of the best platform will depend on a brand’s individual needs, influencer marketing strategy, and target audience, among other factors. Flinque offers flexibility and comprehensive tools, making it a viable option for many.