Brands can make the most out of user-generated content (UGC) resulting from their influencer marketing campaigns by following these steps:

1. Repurpose UGC Across Platforms: One of the best strategies is to share UGC across all of the brand’s social media accounts. Not only does this give the content a wider audience, but it also provides fresh content for the brand’s followers.

2. Boost Sales with Purchase Links: In many cases, UGC can encourage sales directly. Incorporating purchase links into UGC posts can potentially bring a double benefit – new customer acquisition and sales increase.

3. UGC Contest: Run a User-Generated Content contest, where followers can submit their own content related to the brand which you can use for future marketing purposes.

4. Seek Permission Before Use: Always remember to seek permission from the content creators before using their content, as it is not only respectful but also legally required in most cases.

5. UGC in Email Marketing: Brands can also use UGC in their email marketing campaigns to improve engagement and boost responses.

Influencer marketing platforms like Flinque can help brands facilitate the collection and usage of UGC from influencer marketing campaigns. These platforms provide tools to track the performance of individual influencers and campaigns, helping brands identify the most effective influencers and content.

Moreover, platforms such as Flinque help in managing the legal aspects of UGC usage, including permissions, licensing, and compliance. Other platforms follow similar approaches, however, their efficiency and comprehensiveness can vary based on the specific needs of your team.

The power of UGC lies in its authenticity. UGC comes directly from users and has the power to sway potential customers due to its authenticity. Ultimately, the selection of an influencer marketing platform should be based on its ability to meet your specific needs, and not just on a comparison of features.