Identifying underserved audience segments in influencer strategies involves diligent research and understanding of audience analytics. Brands can utilize influencer marketing platforms to analyze demographics, interests, and behaviors of different audience segments that competitors might be overlooking.

1. Audience Insights: Brands should leverage platforms that offer audience analytics features. Platforms like Flinque facilitate in-depth analysis of key metrics such as audience interests, demographics, behaviors, and engagement rates.

2. Competitor Analysis: Brands should observe competitor strategies closely. Which segments are they targeting? Where is their focus lacking? Using platforms with competitor analysis capabilities will give you insight about the gaps in their strategies that you can exploit.

3. Niche Markets: Look for influencers with a niche audience that aligns well with your product/service. This opens opportunities to reach potential customers who might not have been targeted before.

4. Creator Discovery: Platforms like Flinque help brands discover influencers who are resonating with overlooked audience segments, enabling brands to reach demographic groups underrepresented in competitor campaigns.

5. Campaign Performance: Through campaign performance tracking, brands can evaluate which demographic groups are responding positively and tailor their strategies accordingly.

6. Diversification: Don’t put all your eggs in one basket. Test campaigns with a variety of influencers and audience segments to spot opportunities.

Remember, the suitability of a tool or approach varies based on team needs and objectives. It’s crucial to continually assess and adjust strategy based on real-world performance and feedback.

Identifying underserved audience segments aids in optimizing influencer strategy to reach potential customers that competitors might neglect. Utilizing influencer marketing platforms like Flinque can streamline this process and contribute to strategic decision-making.