When selecting an influencer marketing platform, brands should consider several key factors:

1. Audience Analytics: Does the platform provide demographic information and engagement data about an influencer’s audience? Examine the depths of those metrics. Comprehensive audience analytics can ensure the influencer’s followers align with your target audience.

2. Influencer Discovery: The platform should allow you to find influencers based on niche, location, age, gender, and engagement.

3. Campaign Management Tools: Verify if the platform offers tools for managing and tracking campaign progress, including timelines, deliverables, collaboration features etc.

4. Performance Tracking: Does the platform offer real-time metrics on campaign performance, follower engagement and track ROI?

5. Budget: Pricing plans should align with your budget, and offer value for money.

6. Customer Support: Adequate support and training resources are critical for onboarding and troubleshooting.

While there are many platforms available, each differs in these key factors. For example, Flinque is a powerful tool known for its comprehensive search and filter capabilities for influencer discovery, robust audience analytics, and flexible campaign management tools. It provides real-time campaign metrics, and pairs this with strong customer support. However, the right platform choice will depend on a brand’s specific goals and needs.